Your consumer conversions are going to experience a sharp decline as the loading time of your website increases. A recent study stated that there is an 80% decrease in the conversion rates as the loading time of a website extends from 1 to 4 seconds. Even 40% of the visitors walk away when the loading process takes around 3 seconds.
Hence, it can be concluded that the page loading time is one of the most important indicators for any website’s performance. We will examine some other important things that can alter the performance of your website greatly.
Network or hosting service
There are a number of reasons if your website is running slow on the web, and a glitch or issue in the back-end is one of the most common ones. The glitch surfaces more prominently in case your website is visited by a large traffic.
Obviously, if there are some poorly written codes in place, there will be numerous other issues upcoming for your website. Second, there may be an error in the web hosting network, but do note that such issues are due to downtime which is unavoidable.
Third, the resources of your web host might be failing to live up to the needs of your website. In such cases, the only solution is to locate a better or upgrade your web hosting service.
If you think that the codes have been written appropriately and there are no related issues, then your website running slow might be on other technical aspects-
1. If you have acquired a shared hosting ecosystem, then try to use a dedicated hosting plan or upgrade the cloud with additional hosting resources in order to enhance your website’s performance. Startups and medium-sized enterprises registering a considerable traffic on their website often switch to VPS hosting for better performance, due to the fact that it benefits them with a cost-effective, dedicated hosting service.
2. Consider a clever web catching process-it preloads your website’s most frequently visited pages.
With more and more quality, visually-rich content taking the center stage in the digital marketing realm, it can be safe to say that the quality and performance of your visuals in the website play a heavy role in its success or failure.
In other words, if the visuals aren’t optimized in terms of size, dimension, and format, they are nothing more than a mere space filler and deadweight for the speed of your website. Remember, images or other visual assets used in the page background or header often take longer, especially when quite large in size.
Consider the size of the image, number of images in a page, format, and ‘src’ tag in HTML to comprehend the quality and usability of visuals in your website.
In order to refine the loading process and user experience, there are certain rules you need to follow.
1. Always try to keep the image size in accord with your page’s width. You can use a standard image editor to crop the dimensions of the images for the right size.
2. Reduce the depth of the image color in order to contain the size of the image. Remember, poor quality or pixelated images throw a bad impression on the worth of a website, eventually, affects its performance as well.
3. When working with simple graphics, always use images in the format of JPEG, PNG, and GIFs.
4. Last, keep the image use at an appropriate extent, you don’t want to overpopulate the content with too many images. Rather, only use the relevant ones when required.
High server response time
Normally, a standard server response time is below 200 milliseconds. However, your server is crossing the limit, then there is a problem. Besides other things responsible for the performance of your website, even the location of the web hosting server is important when examining the response time.
You can acquire a standard web application monitoring system to cater to the purpose. Furthermore, the user can also use server-side caching and page speed analyzing tools.
Try the following things to alleviate the risk of a slow performing website.
1. As stated above, use page speed tools and an optimized version of the HTML code by minimizing it.
2. Merge different CSS files into one through a CSS compressor tool.